David E. Gumpert
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For Entrepreneurs
An Inc. Book
The 4th Edition of This Classic Is Back
A Research Paper
Presented by David E. Gumpert and Julian Lange, Babson associate professor of entrepreneurship, at June 2003 Babson Kauffman Entrepreneurship Research Conference

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How to Really Start Your Own Business

Here is the revised and updated classic from Inc. Magazine about launching a successful new business. Using case histories of such icons as Celestial Seasonings and Pizza Hut, this book provides essential insights, tips, and exercises for anyone considering starting a business.