David E. Gumpert
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Selected Works

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The Raw Milk Revolution: Behind America's Emerging Battle Over Food Rights
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Inge: A Girl's Journey Through Nazi Europe
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For Entrepreneurs
Burn Your Business Plan! What Investors Really Want from Entrepreneurs
An Inc. Book
How to Really Start Your Own Business (4th Edition)
The 4th Edition of This Classic Is Back
How to Really Create a Successful Business Plan (4th Edition)
A Research Paper
Do Business Plans Matter? How Venture Capitalists Evaluate Entrepreneurs for Investment
Presented by David E. Gumpert and Julian Lange, Babson associate professor of entrepreneurship, at June 2003 Babson Kauffman Entrepreneurship Research Conference

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How to Really Start Your Own Business

Here is the revised and updated classic from Inc. Magazine about launching a successful new business. Using case histories of such icons as Celestial Seasonings and Pizza Hut, this book provides essential insights, tips, and exercises for anyone considering starting a business.