The popular Inc. Magazine book on business planning is back, by popular demand, in a fourth edition. This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from Pizza Hut, Celestial Seasonings, and Ben & Jerry's, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision.