Here’s one kind of conversation about milk between a consumer and producer:

Hi Terri,
Did you notice the milk has been tasting different the last few weeks? It has an almost “grassy” flavor & it even smells different. Has there been a substantial change in what the
cows are eating? My son doesn’t notice but I haven’t really wanted to drink it when usually I love it.
Just wondering why it’s so different (BTW, I’ve been buying your yummy milk for about a year so I have lots to compare)
Sabrina

Hi Sabrina,

Yes, I’ve noticed the taste has been very different. Part of it is that the fat content is going up because of the season and then also it is because of the grass the cows have been eating. They have been eating lots of fox tail and also some pigweed, which have strong tastes.
Now they are on canary grass and the milk seems much smoother than the past few weeks, but it isn’t the same as when everything is fast growing, like the season we just left.
-Terri

Sabrina and Terri are real people. Sabrina is a consumer, but a consumer of raw milk produced by Oake Knoll Ayrshires Farm in Foxboro, MA. The exchange above occurred on Terris listserve, and to me is a reminder of how wonderful the producer-consumer relationship can be–the kind of conversation Milkfarmer, in a comment on my previous post, encouraged.

Contrast that exchange with this “case study” from agribusiness giant Cargill, (previewed in a half-page ad in last Sunday’s New York Times):

A dairy company with a mission of creating healthier dairy products wanted to introduce a heart-healthy milk. They asked Cargill to help them develop it. Cargill supplied them with CoroWise Naturally Sourced Cholesterol Reducer plant sterols, and worked with them to develop a way to incorporate it into dairy products without negatively affecting tasteNow the dairy sells a product with a uniquely successful niche in the marketplace, while consumers can choose to reduce their cholesterol with a naturally healthy drink

Think the Cargill dairy would/could be amenable to the kind of conversation Sabrina and Terri had?