IMG_0096.JPGWe’re coming on the one-year anniversary of the sting operation against Richard Hebron and the Family Farms Cooperative, and I thought it would be appropriate to consider how things have changed over the past year. That event was a watershed event in bringing the subject of raw milk into the public consciousness, along with the related subjects of sustainable farming, buying local, and the impact of whole foods on health.

The story of the sting operation against Richard Hebron (pictured here) and the Family Farms Cooperative is now well known. On Friday morning October 13, 2006, as Richard cruised down Interstate 94 on his way into Ann Arbor, a Michigan State Police cruiser pulled his truck over, and ordered Richard out and to put his hands on the hood. They patted him down, and directed him to drive a mile up the road, to a rest area, where Michigan Department of Agriculture agents took his cell phone and began off-loading the 453 gallons of fresh raw milk he carried in coolers, along with kefir, butter, and eggs—and his wallet.

An agent called a fellow agent and gave the go-ahead for the next part of the operation. MDA and state police agents greeted his wife, Annette, with a search warrant. They executed a second search warrant on Morgan & York, the gourmet  food store from whose shed Richard distributed food to co-op members.

“I felt like I was being treated like a drug dealer,” Richard said.

After months in legal limbo, which could have led to felony charges, Richard was let off with a $1,000 fine and an agreement to build an assembly building on his farm, to store meat and package products.

Today, Richard is well into the construction of that facility, he told me a couple days ago. While it will cost about $60,000 and strain his finances, he says it will help his overall operation.

What about the more widespread impact of the event? I see two main outgrowths:

1.      It popularized raw milk beyond what any sort of advertising or planned promotional campaign might have done. As just one example, the Family Farms Cooperative today has about 800 members, versus 600 members a year ago. Other cowshares and farms involved in raw milk report similar sorts of increase in demand for raw milk, and some have waiting lists of interested consumers.

2.      It encouraged farmers to stand up for their rights. Before Richard was stopped, my sense is that most farmers cited by regulatory authorities suffered in silence, afraid that speaking up would make the officials come down harder. That just made the regulators crack down more, and I think the sting against Family Farms Cooperative was carried out in the belief that no one would speak out. While the regulators haven’t gone away, and are still coming around with search warrants and the like, I sense they are being a little more circumspect.

 

Richard recalls this story: “Joel Salatin has been my mentor all along the way. He told me at the time, you have to have a good outcome on this. The eyes of the nation are on you. I took it to heart. We had the support of our members.”

I’d say he did have a good outcome.

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NOTE: I’ll be away a few days…out of reach of Internet connections and phones (whew!). So my next posting will be Monday.