We all need to become more savvy not only about the food we eat and where we obtain it, but about interpreting all the related media messages that are created—spin, as the politicians like to call it.

We like to think that our country has a free press, and it’s other countries like China and Saudi Arabia that put out propaganda. But as a number of people commenting on my previous post point out, we are subject to all kinds of propaganda about food and health (not to mention politics and culture)—it’s just sometimes a little more slick and subtle than in other countries.

An important public relations battle is being fought under the radar, as it were, over these issues. Whether it’s about raw milk or the spread of disease or the labeling of food products, it happens. The good news is that more of us are becoming sensitive to it. I think that Steve Bemis makes an excellent suggestion in advising that we try to counter it with letters to the editor and every other such way.

The bad news is it’s going to be a long and tedious fight, because the germ fighters have used fear so successfully. I had that point driven home recently in a note forwarded to me involving a correspondence with a well-established science-health writer who’s been known to be open-minded. I don’t feel it’s appropriate to share the person’s name, since the note is a private email between a raw milk farmer and the media person. But here is a key paragraph:

“I embrace the good bugs, but not at the risk of exposing young children to the bad. It sounds like you have an excellent record–probably due to the fact… that your cows are on green pasture and, I presume, not in crowded conditions. But I’ve also seen the studies finding highly drug resistant disease-causing bacteria in raw milk on organic farms. How big is the risk? Maybe small. But I wouldn’t risk exposing a young child, for all the benefits of the good bugs in raw milk.”

I should point out that this isn’t the first time I’ve seen this argument from media people. It’s one of the reasons the subject of raw milk hasn’t received anything approaching fair coverage. Even for those “open-minded” individuals, a great fallback position is “for the sake of the children.” It’s going to take some effort to change their views on life.

P.S. I’ll be traveling for much of the next week, and not in a position to do much posting, so please excuse me. Back the week after.