Mark McAfee has been on self-imposed exile from this blog since his plea bargain deal a few weeks ago on a criminal indictment in connection with shipping raw milk outside California—on the advice of counsel, he wants to avoid irritating the federal Food and Drug Administration raw-milk-phobes.

I am as offended as others on this blog that the government’s anti-raw-milk offensive includes intimidation against free speech. But such is life in twenty-first century America—you make raw milk yogurt on your farm, and watch the undercover agents drop their terrorism and Chinese food safety investigations to descend on your home, guns drawn, quicker than bears head out at the smell of honey.

Mark hasn’t just been sitting around twiddling his thumbs, though. He’s plunged back into promoting Organic Pastures Dairy Co. by visiting farmers markets and encouraging consumers to let public officials know about the benefits they receive from raw milk. He also submitted a Citizen Petition to the FDA seeking to un-do the federal prohibition on interstate shipments of raw milk. Yes, there are apparently occasional cases where Citizen Petitions convinced the bureaucrats to change their policies on a food or drug, but it’s real hard to imagine it happening here. But who knows, people occasionally do win in Las Vegas.

Actually, Mark’s most interesting new endeavor involves a mini-campaign he just launched to encourage conventional dairies to consider transforming themselves into raw milk producers. He feels that in this economy, with bulk milk prices heading down together with other farm commodities, and dairy farmers once again facing economic hardship, the raw milk market remains a rare untapped opportunity area in recession-plagued America.

So he sent an email ten days ago, which he copied me in on, encouraging just such an approach to Gary Conover, the governmental affairs liaison of the Western United Dairymen, which says in part:

“With processed milk demand in CA at very low levels and dairymen committing suicide from farm failures… California can take the lead and look to a new vision. I am serious and ask that you to privately really think about this. Perhaps it is not so crazy after all. We have the greatest technologies to be able to test raw milk and if antibiotics and BST are out of the mix…raw milk from a confinement dairy can be produced safely. Claravale Dairy has done this for 80 years and not one pathogen found or illness ever.

“When I attended the WUD conference last month it appeared clear to me that radical change needs to happen. Dairymen are pissed and upset and they need thoughtful leadership and consumer connected marketing. The FDA and CDFA (maybe with your leadership they might) will not help you with this….the consumers are your connection. Consumers buy your CA milk not the FDA. So screw the FDA and their rules….let’s make our own in CA and help farmers and consumers connect and get off the roller coaster caused by their regs and sterile concepts. People and their bodies need raw milk enzymes, raw fats,and biodiversity. Immune depression is a national crisis because of the FDA drug pushing policies. We can change all of that.

“Consumers absolutely love raw milk…If people could get good clean raw milk there would not be enough raw milk in CA at any price.”

I thought that was pretty neat. Here’s a guy who controls the California raw milk market with 70% to 80% of the sales, and he’s encouraging other farmers to get in on the action. Sure, you can argue that if other dairies sell raw milk, it will expand the market, and also that Mark’s regulatory misery could ease with some company. But I’ll just tell you from a lot of experience writing about entrepreneurship and emerging markets of all types: you don’t see too many entrepreneurs openly encouraging competitors to join them in a lucrative market. In fact, entrepreneurs who succeed in gaining such substantial market share invariably raise prices to take advantage of a near-monopoly situation, and assume a very low profile in the hope no one notices their unseemly success.

The other neat thing about Mark’s proposal is that it could offer a way to test out some of the ideas discussed on this blog about a middle ground for regulation of raw milk–specifically, Steve Bemis’ “Ten Great Thoughts.”

Following up on Mark’s letter, I wrote Conover, asking him what his reaction is to Mark’s idea. Under what circumstances might his association recommend “going raw” to their members?

Not surprisingly, I didn’t receive a response to my note, nor has Mark to his email. While the Western United Dairymen is a trade association, ostensibly charged with helping its members improve their economic lot, its real purpose is to serve the status quo, regardless of how much pain members are enduring, and to help big dairies get bigger, and put the little guys out of business.

Maybe some membersof Western United Dairymen will read this and make demands of their leadership to consider this kind of idea. Kudos to Mark McAfee for pushing positive change.