I think it’s important in the debate I summarized in my last posting to distinguish between mindsets and ideology.

For myself, I’m talking about a mindset. I’ve come to see the world of healthcare and disease much differently than I did five years and ten years ago. But while I suspect that the obsession of our society with chasing down E.coli is a fool’s errand, and a diversion from bigger problems like chronic disease, I don’t pretend to have definitive answers. To Melissa, I’d just say that I’ve had my own life-threatening illness, and I now apply my new mindset to that as well—that it was likely an outgrowth of an imbalance in my own system.

I don’t have a problem with those like Mary McGonigle-Martin and others who want to rinse their organic vegetables in a solution with a bit of hydrogen peroxide or provide warnings with food. Where I really agree with her is that the challenge in changing attitudes is an educational one.

To me, the biggest education challenge is getting people to change their mindsets in the face of a culture that is so heavily oriented toward praying for miracle drugs to solve our health care problems. I wrote recently in BusinessWeek.com about a man—William Parker, the owner of a Detroit restaurant—who made a radical shift in his views about his own health problems. But the decision to transform his restaurant from a greasy spoon into a health oasis where he won’t serve food he wouldn’t eat himself was a function of a big shift in mindset.

On the ideology side, we have Mark McAfee, the owner of Organic Pastures, the Californian raw milk dairy. For what I can only assume are ideological reasons (though maybe they are legal reasons), he can’t acknowledge even the possibility that individuals might have become ill from his milk last fall.

He expresses his version of what happened to Mary McGonigle-Martin’s son in a very interesting exchange with Mary in the comments following Suzanne Nelson’s excellent article on raw milk in a North Carolina paper. (For the exchange, take a look at the last four comments, though many of the earlier comments from other individuals are extremely interesting as well.)

An ideologue like McAfee heard what he wanted to hear, and no additional facts are going to change his mind of what occurred. That kind of approach tends to sidetrack the discussion, and turn off individuals like William Parker who want to learn and are open to changes in their mindsets.