bigstockphoto_Auto_Industry_14216.jpgSomething about the comment from Jenny @ Sagehill about colostrum (following my previous post) touched me. For a good while, I couldn’t figure it out, but then I realized I was awestruck with the reality that the high-colostrum milk I have been consuming is produced by a particular cow as part of the birthing process. The idea that I am consuming milk intended to provide sustenance for that animal’s offspring, well, it’s a lot to take in.

In fact, the entire discussion about raw milk standards has reinforced the sense that there is a connection with particular animals when we consume raw milk—it’s direct from one or a few cows, unprocessed. For a city slicker like me, that idea represents a total departure from a lifetime of anonymity associated with milk and meat consumption.

Trying to introduce the subject of standards into products that inspire such a deep connection is difficult. In any event, Dave Milano and Steve Bemis are correct in suggesting (following my previous posting) that I was using the term a bit loosely. So I’ll try to clarify, especially in light of an additional comment provided by Mark McAfee of Organic Pastures, in response to my original posting on raw milk standards.

Standards are usually applied on two levels. First there are government/industry standards that allow, for instance, for categorizing dairy products as cream, whole milk, and skim, or meat as prime, choice, select, etc., or that designate how DVDs should be produced so they all work on the players made by different manufacturers. 

But then, particular milk and meat companies institute their own individual quality standards regarding things like freshness of their milk or the tenderness of their beef.

When it comes to raw milk, states that permit raw milk distribution have standards in effect—primarily for plate counts and pathogens like E.coli 0157:H7 and listeria. Organic Pastures publishes key standards that apply in California, and how it measures up.

The Organic Pastures summary doesn’t cover everything, such as the particulars of testing for specific pathogens; I agree with Steve it would be useful to provide such requirements from around the country; I’d be glad to provide on this site if I could get some help in assembling them.

Getting back to the second type of standards, what Mark McAfee has been talking about are individual producer standards—in effect, quality control.

This is an issue all business people are faced with at one time or another. How much risk can we take with our product or service before we put others in danger? How many risks with regard to non-life-threatening issues before we damage our brand and credibility with customers? For example, I’ve mentioned that my daughter, Laura, purchases raw milk in Philadelphia. But lately, she’s noticed that probably half the time, her milk goes sour within two or three days of her purchasing it, suggesting that producers or retailers are letting it sit longer than they should. It gets her wondering, if the producers and/or distributors are slackening on delivery times, what other corners are they cutting?

A vivid example of varying company quality control standards can be seen in the automobile industry. Japanese auto companies have over the years been more attentive to the fine points than American manufacturers, and the differences are clear to see in the annual Consumer Reports auto quality ratings.

What Mark is saying essentially—and it’s the first time I’ve heard anyone say it quite this way—is that producing raw milk isn’t much different from producing automobiles.

“As you start to use (the standards) there will be areas that may need to be changed a little for each farmer and his special set of conditions. The farmer then must realize that safety is then going to be moving that much against him, however so slight. Adding grain  is not a problem but as you add more expect different bacteria in her manure and this goes against raw milk safety. Same goes for antibiotics. As these factors add up…so do your odds of a pathogen being found in your raw milk…In the past raw milk has had a black eye during some time periods in our American history. Study these periods and you begin to realize the factors that cause raw milk safety issues… There’s a complex production process, and each time you deviate from the optimum practices, you increase the risks of a problem, minor or major. A farmer needs to use the best possible practices every step of the way. It’s easy to screw up.”

While an auto manufacturers and even food producers are given the benefit of the doubt and allowed a few serious screwups, that’s not the case with producers of raw milk. All that has to happen is someone gets even mildly ill, and governmental authorities are just sitting around waiting to pounce and put you out of business.

It’s difficult to let go of the emotional overlay that comes with raw milk. It is a fragile product in more ways than one.