bigstockphoto_Shuffle_181100.jpgA couple of years ago, a friend who is a social worker became very involved in learning about and eventually helping teach stress management techniques at a Boston hospital. She served as a volunteer in helping conduct classes, hoping to carve out a position for herself as the hospital expanded its services in this emerging arena. After about a year, she departed, quite discouraged. It seemed that all the positions of responsibility were taken over by physicians, and non-MDs were shunted aside.

So I think Linda Diane Feldt has reason to be “more than a little concerned about being co-opted,” as she puts it in her comment on yesterday’s post.

There definitely is a growing movement of people both discouraged by traditional healthcare and intrigued by the possibilities offered by holistic therapies and local food sources. Much of the interest in the alternatives is below the radar, as Suzanne Nelson describes so well in her blog posting today.

Just because there is upheaval doesn’t mean there will be fundamental change. The powers that be—the established medical profession—won’t give up their entrenched positions without a fight, a very serious fight. If people want a little stress management and nutritional advice, well, the doctors may take a couple of weekend courses and, presto, they are meditation and nutrition experts. The drug companies will buy some nutritional supplement companies and play both ends of the market. (Many major food corporations have already bought health-oriented small specialty food businesses.)

So while it’s encouraging to see more people open up to the possibilities offered by alternative medical approaches, real change won’t occur without a serious struggle. The medical profession has worked very hard for many years to make “M.D.” the gold standard of medical treatment. It won’t just walk away from such “brand equity.” Suzanne is correct in pointing out that many alternative providers are super-quiet, and their patients reluctant to talk about their providers too loudly. I think these providers and others like Linda are going to have to do more to toot their own horns—which doesn’t come naturally, since they tend to be modest and self-effacing. They’ll also need to defend themselves against the inevitable encroachments by the medical establishment.

If you want to get an idea of the stakes involved, from the medical establishment’s viewpoint, take a look at the lead article in today’s New York Times. It is about how doctors are earning hundreds of millions of dollars giving their patients anemia medicines—often dangerously overdosing their patients to maximize profits. One medical practice comprised of six cancer doctors received $2.7 million last year for prescribing $9 million worth of Amgen drugs…all in addition to invoicing insurance companies and Medicare for administering the drugs, and in addition to all their other treatments and services. It’s disgusting stuff, but you can be sure that the people getting rich off the existing system won’t get off the gravy train without a very big shove.