bigstockphoto_Tomato_269089.jpgAs I watch this whole tomato contamination fiasco unfold—more than 500 people are reported to have become ill from salmonella in tomatoes—I can’t help but think that an important educational event is also taking place.

The media act out what Ken Conrad aptly describes following my previous post as “the psychological madness” that grips the country about bacteria. The media tell us the problem is that the U.S. Food and Drug Administration doesn’t have enough money to search out the pathogens, and that each tomato needs a bar code so it can be traced back to the farm it came from. I thought it was a reallocation of FDA agents that’s been the problem—just re-assign all the agents investigating raw milk. And how about a National Veggie Identification System to supplement the National Animal Identification System?

But I diverge. The media also report that consumers are acting much more rationally than the regulators. Consumers are heading to farmers markets to buy tomatoes because they know locally grown foods are much likelier to be safe.

And then there’s another counter-agribusiness trend: farmers in traditionally non-commodity areas are growing commodities like wheat.The rising prices of commodities are making farming more attractive in places like Vermont, which were decimated by the commodity milk economy.

The idea that our existing food system is unsustainable has been gathering steam over the last few years. A more recent idea is that food shouldn’t necessarily be cheap. When you consider the labor that goes into growing it, food should be more expensive. Now the rise in energy costs is making commodities more expensive, and creating incentives for small farms.

In the end, the tomato outbreak, on top of all the previous food-borne illnesses involving spinach, ground beef, and fast foods, may wind up having a positive effect. It may signal the unsustainability of agribusiness, and the need for something not only more sustainable, but more local, and more profitable. 

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Update: Aajonus Vonderplanitz seems to have had a change of heart about SB 201, the proposed California legislation designed to fix AB 1735’s coliform standard. In an email, he advises raw milk consumers to call their legislators on behalf of SB 201, saying the new proposal "is a temporary fix to keep raw milk on shelves until we can force the State to annul AB 1735’s coliform-count regulations that became law in January 2008."