One of the reasons Vermont’s new raw milk regulations have attracted so much favorable attention is that they are based on production versus process standards. In other words, let farmers feed their cows or cool their milk according to any of several processes, just so they achieve the needed standards. 

Tim Wightman makes that same point in his comment following my previous post: “Set the standards on a production model, not a process model. Research what constitutes quality milk, actually ramp up the old tests used to do so in the 50’s through 70’s, apply those, and there is your standard. How one gets there is up to the producer..not the consumer but the producer. IF we apply a process model the conversation will only get bogged down in emotional responses and a mis-informed consumer base as it relates to the animals needs to produce a quality product. Grass can be in that production model..but cannot be the only process to achieve quality milk.”

But before we can get to the point of setting standards, we need, as Steve Bemis suggests, the freedom of access to raw milk. The matter of setting standards is a productive discussion to have, yet all involved in this arena need to appreciate that the standards won’t do a lot of good if governmental authorities are conducting harassment and interference exercises. While consumers may have limited knowledge to help set the standards, consumers need to be prepared to help producers win the battle for access.

Just in the last few weeks, we’ve seen at least three raw milk advocates challenge authorities’ efforts to interfere with supplies.

There’s been Scott Trautman, a Wisconsin dairy farmer; Max Kane, a Wisconsin buyers club owner; and now, Bob Hayles, a Georgia farmer and raw milk advocate.

Per his comment following my previous post, Bob has just written a letter to Georgia’s agriculture commissioner, essentially warning him that consumers will be buying milk in neighboring South Carolina, and bringing it back to Georgia—following the same routine as members of a buyers club recently forced by the Georgia Department of Agriculture to dispose of their South Carolina milk.

News of Bob Hayles’ challenge was tweeted far and wide yesterday.

But the big question for not only him, but Scott Trautman and Max Kane, is whether consumers care enough and are brave enough to actually show up and provide in-person backing to these resisters. In the case of Bob Hayles, consumers need to both buy milk and then possibly defy regulators and/or law enforcement representatives.

While yesterday’s tweets suggested much initial enthusiasm for Bob Hayles’ approach, there is reason to suspect it could be of the mile-wide-inch-deep variety.

While the market for raw milk seems from all signs to be expanding significantly, the record of raw milk consumers in backing raw dairy victims has been tenuous, at best. Richard Hebron, the victim of a 2006 “sting” operation while delivering raw milk to Ann Arbor, MI, herdshare owners, saw his deliveries sliced up to 20% in the immediate aftermath of the seizure of $8,000 worth of consumers’ products. Many consumers apparently feared they could be hauled in by police or regulators, and abandoned Richard.

When Greg Niewendorp, a Michigan cattle farmer, resisted the state’s efforts to implement the National Animal Identification System (NAIS), he was similarly left pretty much on his own by other farmers. Turnout at courthouse rallies in New York for Barb and Steve Smith, who have been fighting to maintain a type of herdshare arrangement for Ithaca, NY, consumers, has been tepid, at best.

My sense is that we’re going to see more such open challenges to the authorities mounted by raw dairy producers and distributors, as authorities in places like Wisconsin and Georgia seek to tighten the screws on consumers. But these challenges will only succeed if consumers are willing to stand up and be counted, and maybe even be arrested in the process.

The unfortunate reality is that we’ve given up or lost key rights when it comes to choosing and controlling our food. Once you lose rights, you almost always have to fight to get them back. Fighting means sacrifice. Are raw milk consumers ready to make the necessary sacrifices? The jury is out. One thing is for sure: The opposition is watching closely (and nervously) for signs that consumers are serious about securing their rights. Lots of bravado without follow-through will only strengthen the opposition’s sense that consumers aren’t truly serious about fighting the battle.

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Thanks to Kimberly Hartke for her nice writeup of my talk Saturday at the Weston A. Price Foundation.

In the same vein, thanks to everyone who’s had nice things to say about my book on this blog over the last few weeks. It’s been very gratifying (though I promise not to remove comments that include criticisms).

I also wanted to say how great it was to see so many bloggers at the Weston A. Price Foundation’s Wise Traditions conference over the weekend. I knew many by name from their comments, but quite a few came up to me to say they were readers who hadn’t yet commented. I encouraged them to join the fray.